As per reports, at the end of this year in 2015 Smartphone users will overpass 2 billion figures that mean that about worlds 30% population is equipped with a Smartphone. This tiny little powerful device has completely transformed our era with some of the amazing, smart features, which allows its owner to get real time notifications in their various online services. Now mobile commerce and transaction with the help of Smartphone is also started happening in some parts of the world – the recent example is Apple pay NFC transactions. All this is made possible by the tech developers and Smartphone app developers to make use of a device carried by all most everyone these days in their pockets known as a mobile phone. Also, the penetration of mobile phone other than Smartphone is much more close to over 60% world’s population have the facility of a mobile phone.
This is why now days the SMS marketing is also considered one of the most effective results oriented modern marketing tool by emarketers. The reason is very understandable too, because one, it’s much cheaper than any other marketing technique. For example, if we compare it with ATL (Above the line) marketing which involves running a television commercial to reach out to a massive target audience, its cost much more than making an SMS marketing campaign these days. Because purchasing of air time of any leading TV channels costs you a million of rupees, but on the other hand purchasing branded SMS marketing plan is much cheaper.
Also, making promotions of any product or items is a lot more effective also through SMS marketing, for the reason that the open and read ratio of every sent SMS is over 95%. It means that each marketing SMS sent via marketing campaigns is for sure will be read by the people its recipients. Therefore, just imagine if a company sends 1 million SMS to their target market and even 10% people would respond to that campaign promotion – how much clientage this brand or company will get with only one campaign.
Thus, why not give priority to contemporary SMS marketing technique to boost your business revenues, buy enlightening your prospective clients with your products and services aptly by making marketing SMS campaigns. It’s also important to not do it occasionally; it would be more beneficial if done regularly – as called promotion hammering.