This big news has just been reported by the telecom sources that Ufone has decided to start charging its subscribers as per its default data rates – in regard of making WhatsApp calls. The important aspect to keep in mind is that before this announcement Ufone was allowing its users to make WhatsApp calls from their subscribed data buckets and no additional cost was attach to it. But, now this pondering decision has been implemented as per immediate effect that Ufone customer making WatsApp calls will be charged other than their subscribed 2G or 3G data buckets.
The default rate of the Ufone internet data is Rs 20 for the initial 1MB and 19 MB of free data being provided to customers. But luckily Ufone has redeemed normal WhatsApp chatting feature usage from this new verdict of additional data tariff on WhatsApp calls, so Ufone customer can make WatsApp chatting as much as they want by subscribing any data bundles offers.
Possible Rational behind This decision by Ufone:
As WhatsApp Calls feature was the most awaited perk in this most used instant chatting Smartphone app, which is now being own by social media giant Facebook. Notably, WhatsApp also comprise the most number of active users in comparison with all other leading similar kind of apps available. Eventually, few months back WhatsApp at last provided the voice calling feature for its millions of customer with amazing crystal clear voice quality.
Thus WhatsApp is as popular instant messaging Smartphone app in Pakistan as in any other country of the world, because now almost every Smartphone user in the country uses WhatsApp. As still Pakistan is one of those countries of the world where conventional mobile voice calls are a hefty source of revenue for Telco’s. That’s why considering WhatsApp voice call feature as a major threat to voice calls revenue slash in future Ufone has decided to charge WhatsApp voice calls instead of data buckets to its users.
Furthermore, as after the 3G service launch offering such affordable data bundles Ufone evaluated that enormous users started subscribing these data buckets to made use of for WatsApp free calls. Also according to reports, the voice quality of WhatsApp calls is came across superior even on 3G that is the main reason why Ufone have taken this imperative decision as cited above.
It’s most likely that other telecom operator of the country would also follow the footprints of Ufone and will soon start charging WhatsApp calls other than data bundles – to their respective customers. This is a proactive step being taken by Ufone presently as a counter strategy to maintain its voice calls revenue competitive.